Alex Fernandez CEO. Strategist. Operator. Builder.
Run the practice like a business.
I'm Alex Fernandez MBA. I started at the front desk 30 years ago and went on to build and scale medical businesses across gastroenterology, dermatology, and orthopedics. As CEO, I built and exited a national gastroenterology platform. Now I share what I learned, so you can build a practice that runs without you.
Hosting a podcast? Book Alex as a guest.
About
Most practices are run like practices. The best ones are run like businesses.
I learned the difference the hard way. I started at the front desk 30 years ago and built and scaled medical businesses across gastroenterology, dermatology, and orthopedics. As CEO, I built and exited a national gastroenterology platform. Along the way I saw the same problems again and again: practices that depend on one founder, front desks that leak revenue every day, and owners who are not ready when an exit opportunity shows up.
AAOE's 2024 Practice Executive of the Year
Today I write, speak, and advise on the moves that turn a practice into a business. I'm also writing The Work Comp Playbook. Coming soon.
Everyone on the same boat, rowing in the same direction, with the same flag, you win, in any market, at any time.
Free guide
Is your practice running like a business?
Get the free guide, Practice vs. Business: The 10 moves that turn a medical practice into a business. Score your practice in 10 minutes.
- The 10 moves, in plain language, from 30 years of building and running physician groups.
- A one-page scorecard to see where your practice stands today.
- Actions you can start this month.
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Alex as a guest
Listen
NatRevMD, Episode #224
Listen on Apple Podcasts: NatRevMD #224Health Law Counsel
Coming soonLevel Up Claims
Coming soonSpeaking and advisory
Talk topics
I'm a guest who brings specifics, not slogans. Here's what I talk about.
The founder-dependent practice
If the practice stops when the founder stops, it's a job, not a business. How to spot founder dependence and start removing it.
The front desk is a revenue leak
Missed calls, weak scheduling, and sloppy intake cost practices real money every day. Where the money goes and how to stop it.
Building a valuable practice and getting exit ready
What buyers actually look for, and what owners should fix years before a sale.
Work comp
Workers' compensation is a line of business most practices misunderstand. How to make it work, from the author of the upcoming Work Comp Playbook.
Speaker and advisor
I speak to and advise MSOs, physician groups, and private equity teams on operations, growth, and exit readiness. No pitch, no package. Just what I've seen work from the front desk to the CEO seat.
Media kit
Bios and headshot
Short bio
Alex Fernandez MBA is a CEO who started at the front desk 30 years ago and built and scaled medical businesses across gastroenterology, dermatology, and orthopedics. As CEO, he built and exited a national gastroenterology platform. He is AAOE's 2024 Practice Executive of the Year. Alex writes the Practice vs. Business newsletter and is writing The Work Comp Playbook.
Long bio
Alex Fernandez MBA is a healthcare executive who helps practice owners run their practices like businesses. He started at the front desk 30 years ago and built and scaled medical businesses across gastroenterology, dermatology, and orthopedics. As CEO, he built and exited a national gastroenterology platform, an experience that shaped his view of what makes a practice valuable and what holds it back.
Alex was named AAOE's 2024 Practice Executive of the Year.
He writes Practice vs. Business, a newsletter published every other Tuesday with one idea, one number, and one action for the people who run the practice. He is also writing The Work Comp Playbook, coming soon.
Alex speaks to and advises MSOs, physician groups, and private equity teams. He has appeared on Medical Millionaire, NatRevMD, and Health Law Counsel, and talks about founder-dependent practices, the front desk as a revenue leak, building a valuable practice and exit readiness, and work comp.
Contact
Get in touch
For podcast bookings, speaking, advisory, and media: hello@alexfernandezmba.com